Celebrities have the incredible opportunity of exploring passions other than their main occupation. They sing AND design clothes. They act AND are experts in winemaking. Multi-tasking is the name of the game when it comes to stardom, and the sky is the limit when your bank account feels limitless.
Let’s be real. Our society is obsessed with celebrity culture. So, it’s no wonder that these stars’ companies do so well. Who wouldn’t want to have Kylie Jenner’s famous pout? And who wouldn’t want to pop luxurious champagne bottles like Jay-Z and Drake? Lucky for us celeb addicts, these stars have provided us with products to ensure we spend our money on trying to live just as glamorously as they are.
With “friendship, hard work, and a love for French Rose Rosé wine,” Post Malone developed his smooth and crisp Maison No. 9. The blend is 45% grenache noir, 25% cinsault, 15% syrah, and 15% merlot. “Rosé is for when you want to get a little fancy,” the rapper revealed in a press release.
“It’s a nice switch up, and I have been thinking about doing my own wine for a while,” he stated. The flavor is described as intense and inviting, swimming with aromas of pineapple, pear, and strawberry. If you’re ever in the mood to taste the French Riviera lifestyle, Post Malone developed just the right drink for you.
Hollywood stars and devoted parents, Bell and Shepard, have created their own baby products line. Their collection features wipers, diapers, diaper rash cream, laundry detergent, and more crucial parenthood items.
Bell and Sheperd wrote on their website that they believe all parents deserve affordable and accessible products. The couple teamed up with Walmart to keep prices as reasonable as possible to allow every parent the option to buy their premium products.
The rapper has teamed up with Fantinel Winery to give us her aromatic line of wines, Sun Goddess. She launched the line in June 2020 with two delicious options: a fruity Rosé tinged with peach, melon, and blackberry, and a spicy, tropical Sauvignon Blanc with notes of banana, melon, and yellow bell pepper.
The rapper named her line Sun Goddess because the warm and toasty name reminds her of her childhood: “I’ve always loved the sun, and as a child, I always tried to capture the sun’s warmth and energy. It was magical to me, and it’s with that spirit that my mom began calling me “Sun Goddess.”
Luke Bryan clearly loves a good brew. The country singer partnered with Constellation Brands to create his Two-Lane American Golden Lager – a light beer that Bryan ensures is the ultimate drink to sip on a hot summer day.
“Beer means putting yourself in a mental space where you can chill out,” the singer told USA Today. The country music star is extremely proud of his product, especially because each can is only 99 calories, making it accessible even for those watching their waistline.
Bad Girl RiRi describes her cosmetics brand, Fenty Beauty, as “beauty for all.” She’s created foundations and other makeup offerings suitable for all skin colors. You can find pretty much every shade and color imaginable in her beauty collection.
The pop princess has expanded Fenty and developed skin products as well. While we can’t promise you’ll have the same gorgeous skin as Rihanna, the products are moisturizing, cleansing, and in Rihanna’s words: “Products that actually work.” Her Fenty Skin website offers a fun video of her skin routine. It’s worth checking out.
The Canadian rapper teamed up with entrepreneur Brent Hocking to bring us some bubbly (and expensive) drinks. The Mod Réserve Champagne and Mod Rosé Champagne cost between $300 to $400 and are considered the haute couture of sparkling wines.
But the true masterpieces are the Mod Sélection Réserve Vintage 2008 and Mod Sélection Rosé Vintage 2008, both priced at almost $500. They’re described as magical blends of grapes with a silky and elegant texture. Mod Sélection’s website even has a jazzy, sexy song in the background to put you in the mood.
Kylie Jenner was dubbed the world’s youngest “self-made” billionaire in 2019, largely due to her beauty company, Kylie Cosmetics, which is worth around $900 million. Kylie built her fortune on lipsticks, brushes, eyeliners, highlighters, eyeshadows, and other items.
Kylie also released skincare products to hydrate your skin and leave you feeling fresh, glowing, and nourished. Her products are cruelty free, sulfate free, gluten free and paraben free. If only they were dollar free. Just kidding, they’re not that expensive.
Nick Jonas and designer John Varvatos have developed a boozy fresh drink for us to sip on. They call it Villa One Tequila, and it can be found in three varieties: Reposado, Silver, and Añejo. Their website says they slow cook the ingredients through traditional techniques to provide their clients with the best of the best.
The Silver bottle is aromatic and fruity, the Reposado has a caramel, smoky flavor to it, and the Añejo has notes of vanilla wafer banana, dark chocolate, and honey. Sounds like a treat! Jonas and Varvatos have also collaborated to create men’s fragrances and fashion pieces.
Let’s be honest. Most of us throw on an old t-shirt and regular sweatpants when we go to bed. But if you’re looking to spice up your night wardrobe with some satin jumpsuits and dreamy robes, look no further. Nicole Richie’s Honey Minx brand has some worthy items to check out.
She launched her comfy and sexy brand, Honey Minx, in 2018. The line has silky scarves, playful headbands, and even honey facial masks. Who said that lounging around the house can’t be comfortable and glamorous?
Blogger, author, and foodie Ree Drummond launched a collection of pre-made meals that can be found at Walmart. “My number one goal with my new line of entrees and sides is to give folks a taste of my family’s favorite dishes, all ready to heat and serve,” Ree told Food Network.
Her line includes creamy mac & cheese, corn casserole, toasted Ravioli, and sweet and sour zucchini chips. Drummond also has some great dressings and sauces to compliment any dish you decide to whip up. The collection is super affordable, ranging from $2.98 to $6.98.
John Legend is the proud developer of the LVE Wines collection. The singer claims his wines are a perfect balance of finesse and power. The perfect harmony of passion and eloquence. The perfect blend of rich and soulful notes.
His marketers sure know to describe his drinks to make them seem like they’re everything you’ve ever wished for. His line includes Chardonnay, Côtes de Provence Rosé, French Sparkling Rosé, and rich, aromatic Red (with a hint of tea and pepper!). All grapes are carefully tended to at the Raymond vineyards.
Reality star Lo Bosworth launched Love Wellness in 2016 after she felt that “there weren’t good, modern, natural options for women’s personal care.” The health issues she dealt with in her life prompted her to create products for women that actually work.
Her brand offers a wide variety of supplements to help improve your sleep and metabolism, as well as hygienic products and bath salts. Bosworth has also added CBD products to her collection. She explained, “Everybody’s stressed out, and stress causes inflammation in the body and leads to all kinds of health issues… CBD really tackles those things.”
Khloé’s Good American brand began as a jeans collection to suit every woman’s curves. But it now includes bodysuits, dresses, skirts, shirts, jackets, and even maternity clothing. The ambitious Kardashian wants every woman to feel confident in her skin and look fashionable regardless of her size.
“We’ve created a product that works on a girl who’s size 00 and looks equally great in size 24,” she stated, “[creating the line] was about doing something that empowers other women, something that’s going to break down barriers.”
Pop icon Justin Timberlake teamed up with Trace Ayala to launch their clothing line, William Rast. The name hits close to home and combines Timberlake’s grandfather’s first name and Ayala’s grandfather’s last name. The brand includes fashionable items for both genders. You can spot their denim, jackets, and shirts all around Macy’s and Bloomingdale’s.
The former NSYNC member also collaborated with Levi’s, launching a “collection of classics with a twist titled Fresh Leaves.” According to Justin: “Clothes are as important to a musician’s creative process and performance as the music itself.”
Ellen DeGeneres owns a brand that offers a wide range of products. Just like the variety of guests and topics she covers on her talk show, the lovable host’s brand has everything from clothing to bedsheets to rugs and even items for your pets. Ellen decided to launch her lifestyle brand in 2015 from a place of deep interest and connection to architecture, aesthetics, and design.
Her brand’s site reads: “The lifestyle brand is real, accessible, and every product feels like a personal connection between Ellen and the consumers around the world.” We have to admit we’re not so sure how accessible some of her items are. The prices are pretty high.
Ariana’s perfumes include the playful yet cool Thank U, Next, the dreamy and inspiring Cloud, the sexy Sweet Like Candy, the confident Ari, and the enchanting Moonlight. We have to admit, some of the descriptions on her website make it sound like she’s selling desserts.
But I guess there’s something nice about smelling like fluffy marshmallow and velvety layers of crème de cassis. According to fans, Ariana’s fragrances are so good that they even won her a couple of respectable awards. She won Fragrance of the Year in 2019 and Best Fragrance Launch in 2018.
Katy Perry launched a sassy shoe line that covers everything from flats to boots to pumps to sneakers. The pop singer claims her shoes “turn heads, stop traffic and start conversations.” And here we were, thinking that true conversations stem from having a warm-hearted personality and quick intellect.
Katy’s style is anything but ordinary. It’s true for her music videos and also for her shoe line. The designs on her site are eccentric, playful, and out of this world. If you ever wanted to have a rainbow spill off your shoe, Katy’s collection has got you covered.
The actress launched her brand, Honest, because “you shouldn’t have to choose between what works, and what’s good for you.” Through her wellness brand, Jessica hopes to help women live their happiest and healthiest lives.
From bath and body care to serums and face masks, Alba ensures her Honest products are 100 % safe and clean. Jessica’s collection also includes gentle and healthy products for newborns, like body lotions, premium diapers, and bubble baths. Everyone in the family can enjoy Alba’s Honest items.
Kate Hudson’s collection Fabletics offers trendy workout clothes that will make you feel fashionable even when you have a red face and sweaty palms. But despite how pretty her collection is, it’s worth noting that her company has been heavily criticized through the years.
Clients reported that the brand’s website forced them to subscribe and answer quizzes when all they wanted was to simply browse through the collection. Our heart is with the customers. It’s annoying when people shove marketing shticks in your face and don’t allow you to shop in peace.
Off that bat, Frankel’s brand name, Skinnygirl, is pretty… meh. In 2009, she released a book called Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting. She also released an exercise DVD, an audiobook called The Skinnygirl Rules, and even a novel she titled Skinnydipping.
She’s released healthy salad dressings, natural sweeteners, popcorn, and even candy (healthy, of course!). She also owns a clothing line of shapewear and denim. Although we’re not so sure if her clothes fit girls who aren’t skinny…
Deadpool star Ryan Reynold’s gin brand is produced in Portland, Oregon. Reynolds brags on his website: “I’ve tried every gin on the planet, and Aviation is, hands down, the best.” He also recommends not trying other gins and sticking with Aviation.
Techincally, the brand isn’t his anymore. He sold it for $610 million to Diageo plc in 2020 but agreed to remain the face of the brand for the next 10 years. Aviaton’s site offers fun cocktail recipes and entertaining videos of Reynolds sipping gin.
Jessica Simpson’s collection includes clothes, shoes, fragrances, accessories, and even trendy luggage. What began as a humble shoe line quickly expanded into a multimillion dollar business that hit the billion mark in 2015 and is sold by retailers like Nordstrom and Macy’s.
Jessica credits her collection’s success with the fact that she listens to her clients’ needs: “When it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them. Everybody doesn’t want to just look like the celebrity because they can’t. They just want one element of that style.”
The Hills star launched her line of clothing, LC, in 2009 and since then has released home décor, kids’ collection (adorable!), and even books about event planning and style. Conrad has also tried her hand at creative writing with novels like L.A. Candy, Sweet Little Lies, Sugar and Spice and The Fame Game.
While it might look like Conrad sailed through her business by turning it into a truly successful empire, the Hills star admits that it’s not always easy and that “it doesn’t work out every time.” But there’s definitely a lot to learn from her. She’s gone from your everyday TV personality into a strong and smart entrepreneur.
Lady Gaga’s fragrance collection includes Fame, which she developed back in 2012, and Eau de Gaga, a unisex scent fit for whoever wants to spray a little bit of Gaga spirit on their bodies. Fame is described as a scent that embodies light and beauty. It’s fruity and sweet yet warm and spicy.
Eau de Gaga is more citrusy and woodier, tinged with powdery violet and leather notes. It’s hard to imagine what these perfumes actually smell like, but her website claims that the scent is enigmatic and daring.
Kristin launched her jewelry empire in 2017 and opened her first Uncommon James store in Nashville. Today, her line includes way more than jewelry. Kristin offers clothing, eyewear, accessories, and even scented candles.
The star’s brand is minimalist, and it’s important for her to create flattering pieces that are “feminine with an edge.” Kristin also wrote two cookbooks, True Comfort and True Roots, that are filled with homey, easy to prepare meals that will surely impress your family and friends.
The actress launched her cruelty free brand, Flower Beauty, in 2013. Her collection includes a range of products, from eye products to eccentric shades of lipstick to highlighters and blushes. Flower Beauty’s motto is: “You’re already beautiful. Now let’s play.”
Makeup isn’t meant to make you feel less beautiful. It’s meant to be creative and fun, and we’re glad the actress is making that clear! Her website reads: “We’re here to have fun! We don’t take ourselves too seriously but we’re serious about creating kick ass beauty products for you.
With the help of his parents, Will and Jada, Jaden Smith founded an eco-friendly company called Just Water. He launched his product in 2015 and proudly informed people that the water’s packaging is designed to cut down on plastic pollution in the ocean.
Just Water’s bottles are made of 82% renewable resources and are considered a better alternative than other brands. Since its launch, the company has grown rapidly and is currently valued at around $100 million.
Reese Witherspoon’s lifestyle brand, Draper James, features everything from clothing to home décor to funky accessories. Inspired by her southern roots, the Legally Blonde actress wanted to create a collection of goods that really reflected the homey environment she grew up in.
Her brand’s website recommends to “be charming if you can; witty if you must. But always have grace.” And looking at her collection, it’s definitely full of grace and elegance. And at a sane price. Her dresses range from $98 to just over $200.
Fashion advisor Tan France founded Kingdom and State, a brand that sells a range of swimwear suitable for all shapes and sizes. The brand divides its swimwear into a few unique collections: the Sun Kissed collection, Harbor collection, Coastal collection, and Desert Oasis Collection.
The luxurious swimwear company is named after Tan’s U.K. origins and after his present home in the U.S. Tan promises on his website that he never compromises when it comes to quality and that all of his pieces are classy, timeless and affordable.
In 2014, rapper Snoop Dogg and actor Jared Leto became co-owners of Reddit. The stars, along with PayPal co-founder Peter Thiel and a few others, have invested $50 million in the social platform. Today, Reddit’s value is over a billion.
The group’s money has allowed Reddit to expand and develop better features. They’re now able to fix problems with ease and respond quicker if, let’s say, someone, complains about a photo of them that has been posted on their site without their permission.
Clooney founded Casamigos Tequila with two of his friends -restaurant owner Randy Gerber and Discovery Land’s CEO Mike Meldman. The idea came about as Gerber and Clooney were lounging at their homes in Mexico and talking about how they wished for a tequila that wouldn’t result in a hangover (how about drinking less and chugging a bunch of water?).
In 2017, they sold the company to Diageo for $1 billion, making Clooney the highest paid actor of that year, according to Forbes. Clooney reassured the public that “This [the sale] reflects Diageo’s belief in our company and our belief in Diageo. But we’re not going anywhere. We’ll still be very much a part of Casamigos. Starting with a shot tonight. Maybe two.”
Beyoncé partnered with her trainer and life coach, Marco Borges, to create a 22-day meal plan. It all began when Beyoncé announced on social media that she would be completing a 22-day vegan challenge.
Why 22? Because there’s a wide-spread theory that claims it takes 21 days to break a habit. Beyoncé wanted to inspire her fans to break their fast-food addictions and develop a healthier lifestyle. She even released an inspirational trailer to this diet to get you to purchase the program so you can work towards living your best life.
Beyoncé launched her activewear line, Ivy Park, in 2016. She partnered with Topshop to bring her fans the most fashionable sporty looks possible. Her brand’s motto is: “Activewear made for women who want to look and feel at the top of their game.”
From funky green suits to teal blue jackets, Beyonce’s collection covers all colors, shades, shapes and sizes. She recently partnered with Adidas and dropped her Ivy Park line in their stores. The line includes shoes, accessories, and fun, sporty jumpsuits.
Mark, Donnie, and Paul Wahlberg founded a burger chain called Wahlburgers. They have opened over 30 restaurants in 19 states. If you’re not from the U.S., no worries, you can find Mark’s burgers in Canada, Germany, and soon, Australia and New Zealand!
Wahlburgers has a rich menu of juicy burgers, crispy chicken sandwiches, plant based options, milkshakes, and even Mom’s Favorite Mac N’ Cheese. Interestingly, Wahlburgers isn’t the first restaurant the family owns. They operate another restaurant called “Alma Nove.”
In 2004, Ryan Gosling, along with his two friends, head chef Ben and co-worker Chris Angulo, opened the Moroccan Tagine Restaurant in Beverly Hills. According to the owners, it’s a “secluded hideaway in the heart of Beverly Hills and the perfect place for leaving your worries and hunger behind.”
Tagine received 4.5 stars on Tripadvisor, and the majority of the reviews are really favorable. One client mentioned: “I have been to a number of Moroccan restaurants and have always had amazing food but this place is off the charts!”
The singer is the proud owner of Mansinthe, an absinthe with anise flavors and “discrete wormwood notes.” The bottle’s design is pretty neat and creepy, just like Manson himself. The artwork is a watercolor painting done by the singer titled “When I Get Old.”
Manson’s absinthe won him the Gold Medal Winner in 2008 at the San Francisco World Spirit Competition. The singer assures his fans that one sip of this strong liquor and you’ll be sent to the “Golden Age of Grotesque.”
Tennis superstar, Maria Sharapova, launched her guilt-free delicious candy called Sugarpova. Her sweet collection includes gummies, truffles, gumballs, and chocolates. Sugarpova’s truffles are rich and decadent and its gummies are tart, sweet, and made with organic sugar.
The fruit flavors are real, and the gummies are beautifully designed as lush and seductive lips. Maria admits she has a huge sweet tooth, which is why she felt prompted to launch such a delicious collection. While we might not relate to Maria’s superstardom athlete status, we can surely relate to her sweet cravings.
Best-selling artist Jay Z owns Armand de Brignac, a champagne also known as the “Ace of Spades.” The extravagant metallic bottle is flashy and tempting, but one reviewer stated that the content is just as good as the fancy packaging.
“If you put aside the bling bling packaging and the high price tags, the content of the bottles is actually quite impressive,” wine taster Christelle Guibert stated. Another reviewer commented, “I’ve tried the range and was hugely impressed, but, crikey, it’s pricey.”
When Drew Barrymore partnered with winemaker Kris Kato to develop her collection of Barrymore Wines, she knew it wasn’t going to be widely accepted at first. “I know oenophiles must be ‘Oh no, she’s making wine?’ I get it,” the actress told The Wine Siren.
But Barrymore reveals she’s genuinely passionate about wine and feels there’s so much more to discover and experience in the field. She says she loves the whole process, from writing labels to getting the tastes refined, she thoroughly enjoys taking part in every step.
In 2007, P. Diddy partnered with Diageo to boost their sales and develop their premium Ciroc vodka brand. He called the product the “Official Vodka of the Year.” Through the years, the company has been coming out with new and unique flavors like peach, red berry, and coconut.
In 2017, P. Diddy teamed up with hip-hop artist French Montana to advertise their new and creamy French Vanilla flavor. There’s no doubt that sales have sky rocketed since the rapper became the vodka’s brand ambassador.
Kristen Doute founded James Mae, a clothing line inspired by rock bands from the ‘70s. She named the brand after her niece and nephew, whom she claims are the two most important people in her life. Her t-shirts feature mottos like “Power in Kindness” and “Come Together.”
Kristen has expanded her brand and is now selling shoes, bottoms, and even bags. She claims her brand is eco-friendly and the clothes are woven with yarn made from fabric scraps. Her vintage rock collection is available online and at a reasonable price!
Sarah Jessica Parker’s created her dazzling shoe line, SJP, in 2014 along with Manolo Blahnik’s George Malkemus, who has nothing but good things to say about her:
“We have certain notions about big stars. That’s not her at all. She’s everything I ever hoped for in a friend, but nothing I ever dreamed of having in a partner.” Malkemus revealed. Today, SJP is more than just shoes. Her collection features accessories, bags, and even fragrances.
Full House twins Mary-Kate and Ashley named their clothing line, Elizabeth and James, after their little siblings. The girls launched their collection in 2007, and with the years, have grown to become a respectable award winning designers. Their style is all about effortless vintage dressing.
The twins believe that: “Great fashion should be accessible, feel familiar and inspire.” Apart from clothes, the girls offer bags, fragrances, and scarves. We’re not going to lie, as much as these girls are fashion icons and offer beautiful pieces, some of their items are quite pricy.
The Row, another collection by Mary-Kate and Ashley, was established in 2006 and has earned the twins three CFDA Fashion Awards in 2012, 2015 and 2018. The Row’s style is more elegant and sharper while still looking “effortless.”
Featuring classic silhouettes and luxe materials, their collection features a lot of basic, clean, minimalist pieces. And if we noted before that Elizabeth and James is pricy, then The Row beats them by a great deal. The quality must be extremely good for a basic t-shirt to cost $445 (it’s organic cotton and all, but still…).
Victoria Beckham’s collection, VVB, features everything from tops to dresses to bags and all the way down to eye wear and jewelry. Basically, if you’ve ever wanted to try out Posh Spice’s look, you can make that wish come true by clothing yourself from top to bottom with her unique and classy pieces.
Victoria also launched a beauty line consisting of different skincare products and glamorous makeup items. Posh Spice developed her cosmetics line on the foundation that “beauty should complement and empower the dynamic life you lead.”
Former Desperate Housewife Eva Longoria has been sewing since she was a little girl. She’s passionate about fabrics, designs, and looking your best. Therefore, it’s no surprise that the actress decided to fulfill her passion by launching her very own clothing line.
“My ultimate goal was to create a versatile line that could be made available at a great price point. Whether you love dresses, denim, or something you can wear ‘from work to wine,’ this collection has something for every woman,” Eva wrote in her brand’s website.
When you think of a Céline Dion collection, the first thought that comes to mind is probably a record of her greatest hits. But this diva creates more than just powerful songs. Céline has her own line of handbags, luggage, and wallets, all made with the best suede and leather.
She teamed up with Bugatti to create a variety of elegant designs. Her bags are simple yet head-turning. Some are striped, others are plain, and some are covered in a daring snakeskin print. The brand states that Céline’s collection is a true reflection of her lifestyle and her attention to detail.
Selena Gomez is one of those celebrities who, despite being unbelievably rich, still feels relatable. She’s sweet, homey, goofy, and isn’t afraid of showing vulnerability. Her makeup collection, Rare Beauty, is a true reflection of her honest and bold self.
Her Stay Vulnerable collection offers delicate shades of rose and peach. And although she offers some bold and eccentric colors, Selena’s collection leans towards shades that complement your face and don’t take away from your natural beauty.
Inspired by her own journey with hair care and by the fact that natural hair is nowhere to be seen on TV, Tracee Ellis Ross decided to launch her own collection suitable for all hair types and textures and lengths. She offers leave-ins, conditioners, shampoos and more.
Her brand’s website offers a “curl guide,” where she breaks down what you should apply according to the type of curls you have. Whether your hair is springy, spongy, straight, or frizzy, you’ll surely find just the right product for you.